Dear Japanese Food Lovers, Hello from Aiko at isfor WA, Oxford! The name “isfor WA”comes from the simple idea that “is for” means “something exists for a purpose.” and “WA” is a Japanese concept meaning “harmony” and “connection” and also refers to “Japanese culture”.The inspiration came from a picture my daughter drew when she was still very young. She titled it: “Ice cream is for eating.”  I thought — of course! That’s exactly what ice cream is for.And just like that, it clicked. isfor WA exists to share the essence of Japanese cuisine and culture — with warmth, respect, and joy. With easy-to-follow recipes and on-demand step videos, you can make delicious Japanese meals at home — using ingredients available right here in the UK. By the way, I will be in Japan SOON! While I’m there, I’ll be sharing little insights and inspirations straight from a Japanese kitchen. Stay tuned. Happy Cooking! Aiko isfor WA |
